There is something about echinaceas - even the more 'boring' ones are lovely. The shape of the flowers - the huge centre and the dainty petals really appeals to me. The ones that stand out the most are the newer varieties that not only have the lovely shape, but also vibrant colours and sweet fragrances. It's hard to select my favourites, but these are among them.
Of course I don't have all of these as they are not cheap. I am trying 2 varieties from seed at the moment so if that goes well I shall get some more seeds next year.